Premium Impressions are usually videos or rich media images. That makes them great for ad targeting and engagement. Global agencies are interested in having their brand display on these premium inventories., and therefore create a great opportunity for publishers with such capacity.
Programmatic advertising made it possible for publishers to target, manage, and scale video and in- image advertising strategy just like their display ads.
Publishers can use automated tools to optimize their ad sales, reducing the time it takes to find advertisers.
When visitors visit a publisher's website, they see ads relevant to them because they are part of the advertiser's target audience. Programmatic advertising can reduce costs and increase profits for publishers.
If you are a publisher with over 1M pageviews with vast amount of image and video contents, please contact us to set up your publisher account for monetization. We also provide great support to scale your website and content .
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